Vietnam Blogging & RSS

Vietnam Blogging & RSS

Blogging is an important method of marketing your company by bringing in visitors interested in viewing content by way of press releases and articles. This approach broadens the site's search terms and information delivery channels via blog and RSS directories.

What is RSS?
RSS streamlines communications between publishers and readers. Since the introduction of RSS, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information, they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to opt-in to feeds that are of interest.

RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. RSS feeds are compiled according to the user's choices, removing any burden that is placed on publishers of email newsletters. Publishers no longer need to be concerned with spam, privacy policies and age guidelines.

We use the open-source software WordPress as seamless addition to an existing website. The benefits of which are:

  • It has a variety of free plug-in themes to define the look and feel;
  • The software writes each article into an RSS file, which allows the major feeds to publish it each time an article is added;
  • It can be seamlessly integrated into the site, adding content and therefore boosting PR values;
  • Using the Technorati plug-in, keywords are tagged on that site for blog searches;
  • Website owners can make money from running ads from Google Adsense at circa 75% of the click-through value;
  • Small companies can now be offered templated but effective Content Management Systems (CMS) solutions through WordPress, either as an add-on or the site itself.

For an example of our own, click here.